Introducing: Blueberry Check

Your favourite check just turned blue.

Last summer there was Watermelon Check.

This summer? We're going blueberry. 🫐

Meet Blueberry Check - our much-loved check designed by Keera Job, reimagined in a fresh new palette of beautiful blues.

There’s something about a check that instantly feels like summer. Picnic rugs thrown onto the grass. Tablecloths at the beach shack. Bare feet, big bowls of fruit, sandwiches packed for the beach and nowhere you particularly need to be.

Blueberry Check has all of that nostalgic charm, wrapped up in a fresh blue palette that feels right at home beside the water.

It's crisp without feeling serious. Playful without being loud. Classic enough to pull out summer after summer, but with enough personality to make your swimmers feel really special.

If you loved Watermelon Check, we suspect Blueberry Check is going to be very hard to resist. And if you're usually someone who gravitates towards simple colours but has been considering trying a print, a classic check is a very lovely place to start.

Blueberry Check reminds us of beach shack holidays, blueberry pancakes for breakfast, picnic rugs, crisp cotton shirts, endless blue skies, salty swims and that first glorious morning of the summer holidays when you've got absolutely nowhere to be.

Same check you loved. A whole new flavour.

Blueberry Check is part of our Spring 2026 Collection, launching on Wednesday 9th September 2026.