welcome to sheila's journal
  • Introducing: Seafoam

    Introducing: Seafoam

    Seafoam feels like jumping into cool water on a scorching day - fresh, bright and instantly uplifting. Seafoam is one of those colours that just feels like summer.Fresh, green-mint and full of energy, it brings a pop of brightness without...

  • Introducing: Fruit Fiesta

    Introducing: Fruit Fiesta

    Fruit Fiesta is summer joy turned all the way up - bright, playful and impossible not to smile in. There’s something about January that calls for colour. Big colour. Happy colour.Fruit Fiesta delivers exactly that. Designed by Designs by Claudia,...

  • Introducing: Cornflower

    Introducing: Cornflower

    Cornflower is the calm in the colour - fresh, confident, and designed to go with everything. Not every summer colour needs to shout. Some just quietly work.Cornflower is one of those colours. This soft-meets-bright blue feels cooling on hot days...

  • Introducing: Tropical Patch

    Introducing: Tropical Patch

    If summer had a personality, Tropical Patch would be the loud laugh, the colourful towel, and the last one still in the water. January is peak summer - hot days, salty hair, endless swims and kids who never seem to...

  • Wish granted! Maisy Daisy + Stripe Delight are back 🌼🌀

    Wish granted! Maisy Daisy + Stripe Delight are back 🌼🌀

     Happy New Year, my friend! Thought we’d kick off 2026 with something extra special… Because two of our most-requested prints of all time are officially making their comeback: MAISY DAISY(designed by Teggun Ashleigh) The sunshine-in-fabric print you all went wild...

  • The Sheila May 2025 Awards Night 🏆✨

    The Sheila May 2025 Awards Night 🏆✨

     We’re wrapping up the year the only way we know how:   with colour, chaos, and a VERY unofficial awards ceremony. The votes were counted, the people spoke.(with their carts)   And here are your 2025 winners… A Note From Toni:...